Questions
Questions people ask before they start
Will this work with my existing app, or do I need to rebuild it?+
It works with what you have. We build inside your codebase, Swift, Kotlin, Flutter or React Native, and merge into your branch behind a feature flag. If we find a reason a rebuild would be cheaper than an integration, we will tell you in week one and you can stop there with the plan in hand.
Will it make things up and tell my customers something wrong?+
Sometimes it will be wrong. Anyone who tells you otherwise is selling. What matters is what your app does at that moment. It answers only from your sources, it says “I don’t know” instead of guessing, it links to where the answer came from, it has a written list of things it must never discuss, and it hands over to a person. We grade it against 40 to 80 real questions from your product before you launch and you see the score. Details in When it’s wrong.
What will it cost me every month?+
It depends on how many of your users touch it, how much reading each answer needs, and which model answers, so we model all three before we build and give you a spreadsheet, not a sentence. For shape: Anthropic’s own documentation prices 10,000 support conversations at roughly 3,700 tokens each at about $37 on Claude Haiku 4.5. You also get a hard monthly cap that only you can raise. The full arithmetic and the current published prices are in What it costs to run.
Can the bill suddenly explode if the feature gets popular?+
Not without you agreeing to it. The cap is set at launch, you get an alert well before it, and nobody at our end can raise it. If the feature is more popular than we modelled, that is a conversation about a good problem, not a surprise invoice.
Will my customers' data be used to train someone's AI?+
No. We use business API tiers. OpenAI's policy states plainly that by default they do not use business data to train models. Data may be retained for a limited abuse-monitoring window, up to 30 days, and zero-retention options exist on eligible endpoints. If that window is still too long for your data, we move the feature on-device, where nothing leaves the phone at all. We also say the uncomfortable part out loud: a retention policy is a policy, and a court can override it, so for genuinely sensitive data, on-device is the requirement, not the upgrade.
Do I have to tell my users it's an AI?+
Yes, if you reach anyone in the EU. Article 50(1) of the EU AI Act applied from 2 August 2026 and requires you to tell people they are interacting with an AI. The four-month transition running to around 2 December 2026 covers marking AI-generated content, not the disclosure itself, so if you have been told you have until December, that is the wrong half. Several US states have their own versions. We build the disclosure in and hand you the text. The full dated table is in The dates you can’t miss.
Will Apple or Google reject my update because of the AI?+
It is a real risk and it is now a review gate rather than a worry. Since 13 November 2025, Apple's guideline 5.1.2(i) requires you to disclose that personal data is going to a third party, including a third-party AI service, and to get explicit permission first. Google clarified on 15 July 2026 that the Play User Data policy covers third-party AI integrations too. Every feature we ship comes with the consent screen, the privacy-label changes and the App Review notes prepared.
Can the AI work offline, or with a bad connection?+
Often, yes. On-device models, Apple's Foundation Models framework on iOS, ML Kit GenAI on Gemini Nano on Android, plus Core ML and TensorFlow Lite for scanning and classification, run with no signal and cost nothing per request. Not every feature can run this way, but more can than most people assume, and we will tell you which parts of yours can.
How long does it actually take?+
Two weeks for a Band 1 feature, three for Band 2, four for Band 3, from go-ahead. The written plan arrives at the end of week one either way, and you can stop there.
What if you build it and my users ignore it?+
Then you turn it off. It is behind a flag from day one, and you launch it to a small share of users first exactly so you find that out cheaply. This is also why we argue about the feature choice in week one against four published criteria, and why we will tell you not to build it if it fails two of them. See Our standards.
Do I own the code, or am I tied to you?+
You own all of it, from day one, in your repository. Prompts, test set and cost model in plain files. The model provider is a setting behind one interface, so switching from one to another is a config change and a re-run of the test set. You can take everything to another team tomorrow.
Can you add AI to an app someone else built?+
Yes. That is most of this work. If the app is also unstable or nobody understands the code, do App Rescue & Code Audit first. Putting an AI feature on top of a codebase that already crashes just gives the crash a new name.
What if I don't know which AI feature I need?+
That is what the AI Readiness Audit is for. One fixed-price week, you get the written plan, and the fee comes off the build if you go ahead. If the honest answer is that AI does not belong in your product yet, we will say so and you will owe nothing further.
Who is actually doing the work?+
Anand reads every enquiry from this page himself and leads the plan. Our team builds it. Where a project needs something outside our daily stack, we bring in a specialist we have worked with before and we manage the delivery. You still have one team and one point of contact. Meet Anand →